Pimpa Joe Simpson Must Be So Proud

Cheers to Jessica Simpson!

The singer-turned-professional pitchwoman has signed to be the new face of …. Stampede Light Plus beer.

Jessica will appear in ads in stores for the beer and is taking a 15% stake in the brewer. The terms were not disclosed.

“Yes, I work out and take care of myself,” said Jess in a statement, “but I also like a cold beer once in awhile.”

While Jessica may be banking some serious cash, the real star behind this deal is her father, papa Joe Simpson. From being a Baptist minister to marketing his daughters dressed as tramps to now hawking beer. Anything for the almighty dollar, huh, Joe? Jesus must really be proud.

Faded Youth