Michael Phelps’ day grew lousier by the hour on Thursday.
First he lost a major sponsor, then he got suspended.
The Olympic great was suspended from competition for three months by USA Swimming, the latest fallout from a photo that showed him inhaling from a marijuana pipe.
The sport’s national governing body also cut off its financial support to Phelps for the same three-month period, effective immediately.
“This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero,” the Colorado Springs-based federation said in a statement.
In other related news:
Cereal and snack maker Kellogg Co. says it will not renew its sponsorhip contract with Olympic swimmer Michael Phelps because he has acknowledged smoking marijuana last fall. The Battle Creek, Mich.-based company said Thursday that Phelps's behavior — caught on camera and published Sunday — is "not consistent with the image of Kellogg."
The company put Phelps on boxes of its Frosted Flakes and Corn Flakes.
Phelps has kept the backing of many sponsors since the photos surfaced that showed him inhaling from a marijuana pipe.
Phelps's agent was not immediately available to comment.
Kellogg says its contract with Phelps expires at the end of the month.