Rebranding Russell Brand

Neck deep in outraged Americans, Russell Brand and his people have been forced to unleash a PR beast, in a desperate attempt to undo middle America's outrage following on from last week's abysmal MTV awards.

Apparently Russell and his runaway mouth haven't slept a wink, such is the panic surrounding Camp Cock Up. Hair akimbo, eyeliner running down to his nipples and suffering with a serious case of shame, it looks like Brand may have cooked his own Thanksgiving turkey.

Amusingly, MTV are refusing to publicly acknowledge the shit soup they find themselves flailing in. The Daily Mail reports an insider as saying:

"Nobody wants to admit they screwed up by hiring Russell. Russell has to be backed publicly. But there's no way he'll be hosting the show next year."

That'll learn 'em. Of course it's not the first time the man peddling a gag-graveyard has screwed up for MTV. Remember the 2001 Bin Laden stunt?

Now all that remains is for Brand to style out the storm and wait to see what's left when the American media go back to lambasting their presidential candidates.

"Russell's saying there is no such thing as bad publicity, but he's rattled. Despite his shambolic act, he is one of the most driven people I have ever met."

You betcha. We can see him now, driving all the way to Shitsville, population one.

HolyMoly